April 16, 2026
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The Absurdity of Attacking Texas’s Beloved Grocery Chain Over Halal Food

If you want to start a fight in Texas, there are a few reliable methods: question someone’s barbecue technique, root for the wrong football team, or — apparently — stock halal products at H-E-B.

Last weekend, Alexander Duncan, a Republican U.S. Senate candidate from Texas, posted on X that H-E-B’s decision to carry halal food was “despicable,” calling on his followers to help “eradicate” Islam entirely.

A refrigerated display case at a grocery store featuring various packaged halal meat products from Crescent Foods, with a sign highlighting their natural and humane treatment standards.

The post was a quote-tweet of another user who had snapped a photo of halal products on a shelf at an H-E-B in Melissa, Texas, captioned “insane.” Duncan’s response escalated it into something uglier: a call not just to boycott a grocery store, but to annihilate the religion of over a billion people.

Screenshot of a tweet discussing the differences between two Texas businesses, H-E-B and Buc-ee's, with a focus on marketing strategies and product offerings.
Text discussing hiring practices, political donations, and community pride of a Texas-based company.
Graphic comparing Buc-ee's and H-E-B, highlighting contrasting values and practices, with a beaver mascot representing Buc-ee's and a list of pros and cons for each company.
Text post discussing corporate betrayal and encouraging people to share their Buc-ee's stories, featuring hashtags related to Texas values and support.

The internet had thoughts.

Replies flooded in, and most were not sympathetic to Duncan. Many Texans — including conservatives — pushed back hard, pointing out that halal is simply an Islamic dietary standard, functionally comparable to the kosher certifications found in grocery stores across the country. Others went straight to defending H-E-B itself, which in Texas is less a grocery chain and more a civic institution.

A tweet discussing the reactions of people from Texas to halal groceries, comparing it to reactions to kosher groceries.
A tweet from Probably Austin's Best Roofer mentioning the H-E-B grocery store and suggesting Central Market as a nice alternative.

Don’t Come for H-E-B

Exterior view of an H-E-B grocery store, featuring a modern architectural design with a prominent sign. The image shows cars parked on the street, and pedestrians nearby under a partly cloudy sky.
H-E-B at South Congress and Oltorf

To understand why this particular attack landed so badly, you have to understand what H-E-B means to Texans. Founded in 1905 in Kerrville by Florence Butt, the chain has grown into a fiercely homegrown empire of over 400 stores, beloved for its store-brand products, its obsessive customer service, and its deep roots in Texas communities. When Hurricane Harvey struck in 2017, H-E-B deployed disaster relief trucks within hours. When catastrophic flooding hit Texas in the summer of 2025, the grocer earned the nickname “FEMA of Texas” after dispatching its disaster response units within 24 hours — prompting viral social media posts declaring “We don’t need to wait on FEMA… we’ve got H-E-B.”

H-E-B doesn’t just sell groceries. It shows up. That’s a powerful thing in a state that prides itself on self-reliance, and it’s why attacking the chain for simply serving all its customers tends to backfire badly.

Company Man

Part of a Larger Pattern

Duncan’s post wasn’t an isolated outburst. It fits neatly into a broader and deeply troubling trend inside the Texas GOP.

In the run-up to the Texas primaries, the issue taking center stage has not been affordability, inflation, or the border — it’s religion. Specifically, Islam. What began as a crowded field of Republican hopefuls jockeying for attention has devolved, in the words of one NBC opinion piece, into “a campaign of bigotry,” with one GOP consultant telling Politico the anti-Muslim message is “solid gold” with primary voters.

From the state’s white-hot GOP Senate primary to local races, Republican candidates have been pledging to fight hardest against a proposed Muslim-centric residential development north of Dallas, and using terms like “Sharia law” as political weapons. At a recent CPAC panel in Grapevine titled “Don’t Sharia My Texas,” former Tarrant County GOP chair Bo French openly said Republicans should more brazenly embrace Islamophobia.

Text graphic reading 'Inside the Texas GOP’s Anti-Muslim Campaigning'

The abruptness with which Islamophobia has reemerged suggests something less organic and more cynical, according to Texas Monthly — with the midterms approaching and Trump not on the ticket, opposition to a supposed “Muslim invasion” gives every Republican candidate something to run on.

CBS Texas

Against that backdrop, Duncan’s H-E-B post reads as exactly what it is: a Senate candidate searching for a culture-war flashpoint, and landing on a grocery store carrying food that Muslims can eat.

What It Actually Means

Halal certification, like kosher certification, tells observant consumers that food has been prepared according to their religious guidelines. It is not a political statement. It is not an infiltration. It is a grocery store serving its customers — which, in a state as diverse as Texas, includes Muslim Texans who shop, pay taxes, and yes, buy groceries.

As Muslim community leader Sameena Karmally put it: “These congressmen and state representatives live in neighborhoods where Muslims live. They shop at stores where Muslims shop.”

In trying to make H-E-B a symbol of Islamic encroachment, Duncan managed instead to remind Texans of something they already know: H-E-B belongs to everyone.

And in Texas, that’s not something you get to take away.

Sources:

  1. Texas Tribune — “Anti-Islam rhetoric takes over Texas GOP primaries” (Jan. 26, 2026) https://www.texastribune.org/2026/01/26/texas-republicans-sharia-law-anti-muslim-rhetoric/
  2. Politico — “Republicans go all-in on ‘Sharia law’ attacks ahead of Texas primary” (Jan. 26, 2026) https://www.politico.com/news/2026/01/26/republicans-go-all-in-on-sharia-law-attacks-ahead-of-texas-primary-00745647
  3. Texas Monthly — “Inside the Texas GOP’s Anti-Muslim Campaigning” (Feb. 9, 2026) https://www.texasmonthly.com/news-politics/texas-republicans-anti-muslim-midterm-elections/
  4. NBC News (Opinion) — “Islamophobia takes center stage in Texas GOP primary campaigns” (Feb. 21, 2026) https://www.ms.now/opinion/texas-republican-primary-radical-islam-islamophobia
  5. Texas Tribune — “At CPAC, Texas Railroad Commissioner candidate Bo French calls for deportation of 100 million people” (March 27, 2026) https://www.texastribune.org/2026/03/27/texas-cpac-bo-french-islamophobia-muslim-railroad-commissioner-deport/
  6. Texas Standard — “Texas Republicans revive anti-Muslim messaging in races across the state” (Feb. 11, 2026) https://www.texasstandard.org/stories/texas-republicans-revive-anti-muslim-messaging-in-races-across-the-state/
  7. CNN Politics — “‘It’s solid gold’: Some Texas Republicans ramp up criticisms of Muslims to energize primary voters” (April 11, 2026) https://www.cnn.com/2026/04/11/politics/texas-republicans-muslim-criticism-primaries


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Years in the U.S.9 years
Residency LocationRio Grande Valley, Texas
Reason for DetentionExpiration of work permit due to 2026 federal visa pause
Advocacy LeaderRep. Joaquin Castro


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